Most Prop Firms Buy Attention.Few Build Retention.
Lifecycle marketing systems built specifically for prop firms and trading platforms. Strategy, copy, design, technical setup, and ongoing optimization handled end to end.
Built by someone who's been the trader.
I've traded with prop firms for 4 years. I've been the trader on the other end of a bad email. Most of it gets ignored, because it's not written for how a trader actually thinks.
Read the full story
Why most prop firm emails get ignored
How Praxis works, and why trading experience changes what we build.
Lifecycle Systems Built for Trading Companies.
Every trader action triggers the next email. Purchase, pass, funding, payout, or breach - the right message is sent at the right time using real account data.
Event-Triggered
Real-time emails triggered by actual trading events.
Personalized
Dynamic content pulled from the trader's account and activity.
Performance Focused
Built to increase activation, retention, trust, and long-term value.
Emails adapt with real account data
A complete lifecycle marketing system for prop firms and trading platforms.
Every service is built around trader behavior, customer milestones, and the systems that drive repurchases, upgrades, engagement, and long-term value.
Trader Lifecycle Flows
Automated email journeys triggered by real trader milestones, from challenge purchase through funding, payout, inactivity, failure, repurchase, and upgrade.
- Challenge purchase onboarding
- Challenge pass sequences
- Funded account onboarding
- Failed challenge recovery
- Inactivity re-engagement
- Payout and upgrade automation
Campaign Strategy, Copy, and Design
Campaigns built around trader psychology, brand offers, and the reasons traders purchase in the first place.
- Promotional campaign planning
- Copy written by traders
- Email design
- Segmentation strategy
- Offer planning
- Campaign reporting and optimization
Custom Events and Technical Integration
We work with your web developer to trigger the right email at the right trader milestone.
- Defining custom event requirements (what triggers, what data we need)
- Klaviyo custom event setup
- Dynamic profile properties
- Webhook configuration guidance (coordinated with your dev team)
- Make.com automation where needed
Segmentation and Deliverability
Trader behavior and account data drive more relevant emails while protecting sender reputation and inbox placement.
- Engagement segmentation
- Trader milestone segmentation
- List cleaning
- Domain warming
- Deliverability monitoring
- Suppression and exclusion strategy
What would this process look like?
Most agencies make you wait a month to see anything. We don't.
Fit & Discovery
Quick intake, then a discovery call to understand your setup, goals, and technical readiness. If it's a fit, we run a technical onboarding call with your dev team to confirm what data can actually be sent, before we build anything.
Strategy & Quick Wins (Week 1)
We audit your account and map your trader lifecycle. At the same time, we start sending campaigns immediately, so your list gets warmed and starts generating revenue while flows are still being built. You're not waiting a month to see something happen.
Build (Weeks 2-4)
Copywriting and flow builds across every lifecycle trigger, from challenge purchase through payout.
Launch
Final review, QA, and everything goes live.
Ongoing Optimization
Monthly reporting, testing, and refinement as your trader base grows.
Let's map your trader lifecycle.
Share a few details about your current setup, or book a call. We'll look for the highest-leverage moments inside your customer journey.
Or reach out directly: contact@praxishq.tech